I'm Mike. Sales manager. And yes, that's my wife Sarah in the photo. She's a dermatologist.
This story starts with me losing a $200K client deal because I spent the entire meeting worried they could smell me.
It was 3PM. Important pitch. My morning deodorant had quit hours ago. So I did what everyone does: snuck into the bathroom and reapplied.
Walked into that conference room feeling "fresh."
Twenty minutes in, I could smell myself again. Worse than before.
Couldn't focus. Couldn't pitch. Just panic. Lost the deal.
That night, I came home defeated. Sarah could tell something was wrong.
"I lost the Miller account."
"What happened?"
"I... I could smell myself in the meeting. I reapplied but it didn't help."
She looked at me like I'd just told her I was trying to cure a headache by hitting myself with a hammer.
"Mike. You reapplied deodorant on top of 6 hours of sweat and bacteria?"
"...Yes?"
"That makes it worse. You're layering fresh product on top of the problem. The active ingredients can't even reach your skin through the sweat. The bacteria keeps multiplying underneath. That's literally the opposite of what you should do."
I felt stupid. "Well what AM I supposed to do? I can't shower in the middle of a workday."
She thought for a moment. "You need to remove the sweat and bacteria first, then apply fresh deodorant on clean skin. That's how it's designed to work."
"Does that exist?"
"Not really. Body wipes just clean. They don't deodorize. Deodorant just masks. It doesn't clean."
"So... nobody makes the thing that actually works?"
"Apparently not."
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Six months later, our kitchen table looked like a laboratory.
Sarah brought the dermatology knowledge: what ingredients actually remove odor-causing bacteria, what's safe for sensitive underarm skin, what pH level prevents irritation.
I brought the real-world testing: Does this work at my desk? In my gym bag? In a client meeting? Can I use it in 30 seconds without anyone noticing?
We went through 47 formulations.
Some burned. Some left residue. Some "cleaned" but didn't protect. Some protected but didn't clean.
Number 48 worked.
Removed sweat and bacteria completely. Applied fresh deodorant on actually clean skin. Worked in 30 seconds. Fit in my pocket. No residue. No irritation.
I started carrying a pack everywhere. Desk drawer. Car. Gym bag. Travel kit.
Colleagues noticed. "What are those?"
I'd explain the 3PM problem. They'd try one. Next day: "Where can I buy these?"
Within three months, I had 200 people asking me for packs.
That's when Sarah said: "Maybe this isn't just your problem."
She was right.
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We called it āura wipes®.
Not because we're trying to be edgy. Because we were tired of pretending the 3PM deodorant failure doesn't happen to everyone.
Sarah insisted on one thing: "If we're putting my dermatology reputation behind this, it has to be actually good for skin. Dermatologist-tested. pH-balanced. No harsh chemicals. This can't be another product that solves one problem and creates another."
So that's what we built.
Today, 7,000+ people are part of The 3PM Club.
Sales managers who've been where I was. Doctors who know the science like Sarah does. Parents, travelers, gym-goers, professionals—anyone whose morning deodorant wasn't built for their actual life.
This isn't just a product we invented. It's the solution we wish existed when I was checking myself in bathroom mirrors before every meeting.
Sarah's dermatology expertise made it safe and effective. My 3PM panic attacks made it necessary.
If you've ever lost focus in a meeting because you could smell yourself, this is for you.
If you've ever reapplied deodorant and wondered why it didn't help, now you know why.
If you've ever felt alone in this, you're not anymore.
Welcome to The 3PM Club.
— Mike & Sarah
Co-Founders, āura wipes®
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P.S. Sarah still says "I told you so" every time someone leaves a review saying "this finally works." She's earned it.